A household name in the musical world, this company is known for making world-class viola, cello, bass and violin bows used by everyone from amateurs and hobbyists to students and professional musicians. The company introduced the carbon fiber bow to the market in 1958, and up to this day, its products can be found on almost every major stage and performance venue in more than 100 countries across the globe. The brand partnered with Thrive Internet Marketing Agency to run a social media paid advertising campaign focused on building brand awareness and improving website traffic and conversions. Since taking over the company’s social advertising strategy in September 2020, our digital marketing agency has generated 3,339 landing page views, 65 purchases and a whopping $19,222.35 or 86.4 percent increase in purchase conversion value.
To streamline the conversion process, Thrive’s paid social team also launched retargeting efforts during the holiday season. With an average cost per purchase (CPC) of $60, we generated an average purchase conversion value of $295.72. Thrive’s social media advertising efforts contributed to some of the client’s highest months of return from digital marketing.
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